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About
Empower Innovation is a global DTC marketing agency founded in 2021, headquartered in Shenzhen, China. We specialize in helping innovative hardware and technology brands expand from China into international markets — combining deep expertise in paid advertising, crowdfunding, and brand creative strategy.
Our team brings over 11 years of combined experience in global marketing. We have successfully partnered with some of China's most recognized innovative brands — including Plaud, NARWAL, SwitchBot and more — guiding them through every stage of their international growth journey.
Our Philosophy
Our Philosophy
We believe that truly great products should not be limited by geography. Every innovative brand, regardless of where it starts, deserves the opportunity to reach the global audience it was built for.
This belief shapes how we work. We partner with a deliberately limited number of brands at a time — going deep rather than wide — so that every client receives the strategic focus their growth requires. We are not a vendor that runs campaigns. We are a long-term partner invested in our clients' outcomes.
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