Embedded Files
Advertising
We design and manage full-funnel paid advertising systems for innovative brands expanding into global markets. Our work goes beyond campaign execution — we build the growth infrastructure that allows brands to acquire customers predictably and profitably across the US, EU, Japan, and beyond.
Full Channel Advertising
Full Channel Advertising
Meta Ads
Meta Ads
Ads on Facebook, Instagram, Messenger, WhatsApp, Audience Network and more.
Google Ads
Google Ads
Ads on Google, YouTube and more.
Other Ads
Other Ads
Ads on TikTok, X, Yahoo, LINE and more.
Our Methodology
Our Methodology
Signal Over Settings
Signal Over Settings
We ensure conversion events are clean, stable, and complete — with differentiated value models that help platforms distinguish high-value from low-value customers. Quality signals are the fuel that powers algorithmic efficiency.
Creative As Targeting
Creative As Targeting
In today's algorithm-driven environment, creative is the primary lever for audience discovery and performance. We build continuous creative testing and iteration systems — feeding the algorithm high-quality signals that compound over time.
Architecture Over Optimization
Architecture Over Optimization
We think like system architects, not campaign operators. Rather than constantly adjusting parameters, we build stable campaign structures with disciplined pacing — allowing the algorithm to learn without interference and perform at its ceiling.
Case Study
Case Study
Plaud: The World's 1st & No.1 AI Note-taker.
Plaud: The World's 1st & No.1 AI Note-taker.
Plaud is the world's first AI note-taker and one of the most successful AI hardware brands to emerge from China. Empower Innovation has served as Plaud's advertising strategy partner since their global launch in 2023.
Over three years of partnership, we have supported Plaud across every major growth phase:
2023 — Global crowdfunding launch; $10M+ raised
2024 — $100M annualized revenue; 700,000 units shipped globally
2025 — $250M annualized revenue; 1,500,000 units shipped globally
Scope of Work:
Multi-market advertising: US, EU, Japan
Platforms: Meta, Google, TikTok, X
Full product portfolio: Plaud Note, Note Pro, NotePin, NotePin S
Full campaign lifecycle: from launch through category leadership
Interested in working with us? Let's talk partnership!
Interested in working with us? Let's talk partnership!
Page updated
Google Sites
Report abuse